| Product Categories | Charms, charm bracelets, bracelets, necklaces, rings, earrings, lab-grown diamond jewellery; watches discontinued | Crystal jewellery, lab-grown diamond jewellery, watches, figurines, home decor and lighting, accessories | — | — |
|---|
| Signature Collections | Pandora Moments (charm bracelets), Pandora ME, Reflexions, Pandora Brilliance (lab-grown diamonds) | Swarovski Created Diamonds (lab-grown), Atelier Swarovski designer collaborations, crystal figurines | — | — |
|---|
| Watch Movements | — | Swiss made watches (first collection 1999); movement varies by model | — | — |
|---|
| Price Positioning | Accessible luxury jewellery; sold in 100+ countries via about 7,000 points of sale | — | — | — |
|---|
| Warranty | US: 1-year warranty on jewellery; 2 years on lab-grown diamond items | 2 years on jewellery and accessories; Created Diamonds jewellery 3 years (made-to-order 5 years); watches under separate terms | — | — |
|---|
| Servicing & Repairs | US: optional Pandora Cares paid protection plan, incl. refinishing and polishing on covered claims | — | — | — |
|---|
| Personalisation & Engraving | Engraving offered on select charms and jewellery (Engraving Studio); engraved items generally non-returnable unless faulty | — | — | — |
|---|
| Responsible Sourcing | Uses only recycled silver and gold (shift completed Sept 2024); no mined diamonds; lab-grown diamonds made with 100% renewable energy | — | — | — |
|---|
| Returns Policy | US: 30 days, unused and in original condition (online orders by mail or in store); AU: 30-day change-of-mind returns; varies by country | EU (e.g. DE): 30 days after receipt online, 30 days in store; personalised, engraved, adjusted and made-to-order items excluded; mailed returns may carry a fee | — | — |
|---|
| Founded | 1982, Copenhagen, Denmark | 1895, Wattens, Austria | — | — |
|---|
| Parent Company | — | Privately held, owned by the Swarovski founding family | — | — |
|---|
| Key Materials | Recycled sterling silver and gold, 14k gold-plated and 14k rose gold-plated finishes, lab-grown diamonds | Lead-free crystal glass (all crystal since 2012), lab-grown diamonds (Created Diamonds), coated crystal effects such as Aurora Borealis | — | — |
|---|
| Manufacturing | Crafted at two LEED-certified facilities in Thailand | — | — | — |
|---|
| Free Shipping Threshold | — | US: free standard shipping over $150; EU (e.g. DE): over €99; UK: over £80 | — | — |
|---|
