| Footwear Types | Running shoes, lifestyle sneakers, trail shoes, training shoes | Running shoes, football boots, lifestyle and terrace sneakers, basketball shoes | — | — |
|---|
| Intended Activities | Road and trail running, gym training, everyday wear | Road running and racing, football, everyday and street wear | — | — |
|---|
| Signature Models | 990 series (made in US and UK), Fresh Foam 1080 | Samba, Superstar, Stan Smith, Predator (football), Adizero Adios Pro (racing) | — | — |
|---|
| Cushioning & Comfort Technologies | Fresh Foam cushioning (e.g. 1080), FuelCell performance foam (highest energy return of NB foams) | Light BOOST (daily training), Lightstrike Pro (racing and fast sessions, with carbon or composite rods on some models), Dreamstrike+ (easy and recovery runs) | — | — |
|---|
| Notable Collaborations | — | Y-3 (Yohji Yamamoto), Stella McCartney, Pharrell Williams, Bad Bunny, Oasis 'Original Forever' (2025) | — | — |
|---|
| Returns Policy | US: 45 days from shipment or store purchase, items in new condition; online returns free for members, US$5 restocking fee for non-members | US: 30-day return window for most items; terms vary by country | — | — |
|---|
| Sustainability Initiatives | — | Recycled polyester 99% of polyester used (2025); 60% of product and packaging materials recycled or sustainably sourced; 100% certified cotton; consumer repair service piloted | — | — |
|---|
| Headquarters | Boston, Massachusetts, US | Herzogenaurach, Bavaria, Germany | — | — |
|---|
| Parent Company | Privately held (New Balance Athletics, Inc.) | adidas AG (publicly listed) | — | — |
|---|
| Width Options | Wider-than-usual width range, including very narrow and very wide fittings on many styles; Trackster (1960) was an early multi-width running shoe | — | — | — |
|---|
| Manufacturing | Factories in the US and the UK (Flimby, England) alongside overseas production | — | — | — |
|---|
