| Business Model | Online marketplace for museum, attraction and activity tickets; TUI Group's tours and activities platform | Online marketplace selling tours and activities run by third-party local operators | — | — |
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| Experience Types | Attraction tickets, guided tours, excursions and day trips, theme parks, city attraction passes, airport VIP lounges, custom tours | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | — | — |
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| Destinations Covered | Worldwide; thousands of experiences, strongest in European cities (e.g. London, Rome, Paris, Barcelona, Amsterdam) | Worldwide; more than 400,000 experiences listed | — | — |
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| Cancellation Policy | Varies by listing; free cancellation on thousands of experiences | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | — | — |
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| Payment Options | — | Pay upfront or Reserve Now and Pay Later on eligible experiences | — | — |
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| Loyalty Programme | — | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — |
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| Booking Channels | Website; also sold through TUI channels | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | — | — |
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| Customer Support | Customer service 10:00–18:00 CET; FAQ help centre and contact form | 24/7 customer service; in-platform messaging with tour operators | — | — |
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| Headquarters | — | Needham, Massachusetts, USA | — | — |
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| Parent Company | TUI Group (operating company Musement S.p.A.) | Tripadvisor | — | — |
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| Gift Options | Experience gift option available | — | — | — |
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