| Product Categories | Demi-fine and fine jewellery: bracelets, necklaces, earrings, rings, charms; men's jewellery | Crystal jewellery, lab-grown diamond jewellery, watches, figurines, home decor and lighting, accessories | — | — |
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| Signature Collections | Signature, Alta, Linear, Siren, Odyssey, Diamond Essentials, Nura, OCHRE, Riva | Swarovski Created Diamonds (lab-grown), Atelier Swarovski designer collaborations, crystal figurines | — | — |
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| Watch Movements | — | Swiss made watches (first collection 1999); movement varies by model | — | — |
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| Price Positioning | Between fine and fashion jewellery (vermeil with semi-precious stones) | — | — | — |
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| Warranty | 5-year warranty and lifetime repair service | 2 years on jewellery and accessories; Created Diamonds jewellery 3 years (made-to-order 5 years); watches under separate terms | — | — |
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| Personalisation & Engraving | Engraving available online and in store; engravable necklaces, charms, lockets, initial and birthstone pieces | — | — | — |
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| Responsible Sourcing | 100% recycled silver and gold since 2020; blockchain-based Product Passport (2022) | — | — | — |
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| Returns Policy | 100-day returns; UK free delivery on orders over £95 | EU (e.g. DE): 30 days after receipt online, 30 days in store; personalised, engraved, adjusted and made-to-order items excluded; mailed returns may carry a fee | — | — |
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| Founded | 2007, UK (Monica and Gabriela Vinader); HQ Holkham, Norfolk | 1895, Wattens, Austria | — | — |
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| Parent Company | — | Privately held, owned by the Swarovski founding family | — | — |
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| Key Materials | Gold vermeil and rose gold vermeil, sterling silver, 14k solid gold, natural and lab-grown diamonds, pearls, gemstones | Lead-free crystal glass (all crystal since 2012), lab-grown diamonds (Created Diamonds), coated crystal effects such as Aurora Borealis | — | — |
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| Free Shipping Threshold | — | US: free standard shipping over $150; EU (e.g. DE): over €99; UK: over £80 | — | — |
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