| Product Categories | Fine jewellery: rings, earrings, necklaces, bracelets; men's jewellery | Crystal jewellery, lab-grown diamond jewellery, watches, figurines, home decor and lighting, accessories | — | — |
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| Signature Collections | Jewelry Essentials, Interconnected, Statement Steel; new pieces released weekly | Swarovski Created Diamonds (lab-grown), Atelier Swarovski designer collaborations, crystal figurines | — | — |
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| Watch Movements | — | Swiss made watches (first collection 1999); movement varies by model | — | — |
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| Price Positioning | Direct-to-consumer fine jewellery sold online and in own stores | — | — | — |
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| Warranty | Warranty claims reviewed after inspection; replacement or store credit if accepted; optional Mejuri Extend protection plan covers repairs, polishing, resizing | 2 years on jewellery and accessories; Created Diamonds jewellery 3 years (made-to-order 5 years); watches under separate terms | — | — |
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| Personalisation & Engraving | Engraved and monogrammed pieces offered (non-returnable) | — | — | — |
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| Responsible Sourcing | 14k gold 90% recycled; sterling silver 95% recycled; platinum 100% recycled; diamonds via SEA (Social & Environmental Accountability) Program | — | — | — |
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| Returns Policy | 30 days; free return shipping in US, Canada, UK, Australia & Germany (EU €20; rest of world $30); engraved, piercing earrings and final sale non-returnable | EU (e.g. DE): 30 days after receipt online, 30 days in store; personalised, engraved, adjusted and made-to-order items excluded; mailed returns may carry a fee | — | — |
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| Founded | 2015, Toronto, Canada (Noura Sakkijha and Maj Masad) | 1895, Wattens, Austria | — | — |
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| Parent Company | — | Privately held, owned by the Swarovski founding family | — | — |
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| Key Materials | 14k and 10k solid gold, 18k gold vermeil (2.5-micron over sterling silver), sterling silver, platinum, titanium, stainless steel, natural and lab-grown diamonds, freshwater pearls | Lead-free crystal glass (all crystal since 2012), lab-grown diamonds (Created Diamonds), coated crystal effects such as Aurora Borealis | — | — |
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| Free Shipping Threshold | — | US: free standard shipping over $150; EU (e.g. DE): over €99; UK: over £80 | — | — |
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