| Product Categories | Swiss watches for men and women, incl. classic, sport, pilot and heritage models | Crystal jewellery, lab-grown diamond jewellery, watches, figurines, home decor and lighting, accessories | — | — |
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| Signature Collections | Master Collection, Conquest (incl. HydroConquest), Spirit (incl. Zulu Time), DolceVita, Primaluna, La Grande Classique, Heritage (Legend Diver) | Swarovski Created Diamonds (lab-grown), Atelier Swarovski designer collaborations, crystal figurines | — | — |
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| Watch Movements | Not verified | Swiss made watches (first collection 1999); movement varies by model | — | — |
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| Price Positioning | Upper mid-range Swiss luxury; positioned below Omega within Swatch Group | — | — | — |
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| Warranty | International warranty: 5 years on mechanical watches bought from 1 Jan 2021; 24 months on other models, straps and bracelets; 24 months on servicing | 2 years on jewellery and accessories; Created Diamonds jewellery 3 years (made-to-order 5 years); watches under separate terms | — | — |
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| Servicing & Repairs | Official Longines service centres; mail-in service and published maintenance prices; certificates of authenticity on request | — | — | — |
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| Returns Policy | US online store: free two-day shipping and returns | EU (e.g. DE): 30 days after receipt online, 30 days in store; personalised, engraved, adjusted and made-to-order items excluded; mailed returns may carry a fee | — | — |
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| Founded | 1832, Saint-Imier, Switzerland (Auguste Agassiz) | 1895, Wattens, Austria | — | — |
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| Parent Company | The Swatch Group (since 1983) | Privately held, owned by the Swarovski founding family | — | — |
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| Key Materials | — | Lead-free crystal glass (all crystal since 2012), lab-grown diamonds (Created Diamonds), coated crystal effects such as Aurora Borealis | — | — |
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| Free Shipping Threshold | — | US: free standard shipping over $150; EU (e.g. DE): over €99; UK: over £80 | — | — |
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| Equestrian & Sport Partnerships | FEI Show Jumping World Cup, Longines Global Champions Tour, Kentucky Derby, Japan Cup | — | — | — |
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