| Product Categories | Skincare (cleansers, toners, serums, moisturisers, eye care), men's skincare, body care | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | — | — |
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| Loyalty Programme | — | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | — | — |
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| Returns Policy | — | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — |
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| Price Positioning | — | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | — | — |
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| Where to Buy | Kiehl's stores worldwide (about 400 as of 2015), kiehls.com, department stores, airport and independent stockists | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | — | — |
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| Parent Company | L'Oréal Group (acquired 2000) | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | — | — |
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| Founded | 1851, as an apothecary in New York's East Village | 1990; headquartered in Bolingbrook, Illinois, US | — | — |
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| Salon Services | — | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — |
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| Shipping | — | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — |
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| Signature Products | Ultra Facial Cream with Squalane, Calendula Herbal-Extract Toner, Creme de Corps body lotion, Super Multi-Corrective Cream, Facial Fuel for men, vitamin C and retinol serums | — | — | — |
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| Key Ingredients & Technologies | Squalane, calendula, vitamin C, retinol, ceramides, peptides, cocoa butter; brand states 100% paraben-free | — | — | — |
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| Skin Concerns Addressed | Hydration, dark spots, dark circles, fine lines and wrinkles (retinol, Super Multi-Corrective); formulas marketed for all skin types | — | — | — |
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| Cruelty-Free Status | Not regarded as cruelty-free by third-party trackers; parent L'Oréal states no animal testing since 1989 except where authorities test | — | — | — |
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| Sustainability Initiatives | Brand cites sustainable packaging efforts | — | — | — |
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