| Product Categories | Skincare (cleansers, toners, serums, moisturisers, eye care), men's skincare, body care | Makeup, skincare, hair colour, hair care & styling, men's grooming (Men Expert) | — | — |
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| Price Positioning | — | Mass-market (drugstore and supermarket) pricing | — | — |
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| Where to Buy | Kiehl's stores worldwide (about 400 as of 2015), kiehls.com, department stores, airport and independent stockists | Drugstores and supermarkets worldwide, e.g. UK: Superdrug, Tesco, Sainsbury's; Australia: Chemist Warehouse; plus online retailers | — | — |
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| Parent Company | L'Oréal Group (acquired 2000) | L'Oréal Group | — | — |
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| Founded | 1851, as an apothecary in New York's East Village | — | — | — |
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| Signature Products | Ultra Facial Cream with Squalane, Calendula Herbal-Extract Toner, Creme de Corps body lotion, Super Multi-Corrective Cream, Facial Fuel for men, vitamin C and retinol serums | Revitalift, Age Perfect, True Match, Infallible, Voluminous and Telescopic mascaras, Colour Riche, Elvive, Excellence Crème, Superior Preference, Elnett | — | — |
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| Key Ingredients & Technologies | Squalane, calendula, vitamin C, retinol, ceramides, peptides, cocoa butter; brand states 100% paraben-free | Hyaluronic acid (True Match foundation), collagen peptide (Elvive Collagen Peptide + Lifter); varies by line | — | — |
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| Shade Range | — | UK: True Match liquid foundation in 48 shades; online Foundation Shade Finder and undertone quizzes | — | — |
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| Skin Concerns Addressed | Hydration, dark spots, dark circles, fine lines and wrinkles (retinol, Super Multi-Corrective); formulas marketed for all skin types | Ageing and wrinkles (Revitalift, Age Perfect, Wrinkle Expert), dullness (Bright Reveal), hydration | — | — |
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| Cruelty-Free Status | Not regarded as cruelty-free by third-party trackers; parent L'Oréal states no animal testing since 1989 except where authorities test | Not certified cruelty-free; L'Oréal Group states it has not tested products on animals since 1989, but notes some health authorities (e.g. China) may run their own tests | — | — |
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| Virtual Beauty Tools | — | Virtual try-on, foundation shade finder and skin undertone quiz on brand websites | — | — |
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| Sustainability Initiatives | Brand cites sustainable packaging efforts | — | — | — |
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