| Product Categories | Skincare, makeup, fragrance; gift sets | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | — | — |
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| Loyalty Programme | US: Estée E-List, points and rewards; 15% off one order on joining | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | — | — |
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| Returns Policy | — | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — |
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| Price Positioning | Prestige | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | — | — |
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| Where to Buy | — | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | — | — |
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| Parent Company | The Estée Lauder Companies | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | — | — |
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| Founded | 1946, New York City, by Estée Lauder | 1990; headquartered in Bolingbrook, Illinois, US | — | — |
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| Salon Services | — | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — |
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| Shipping | — | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — |
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| Signature Products | Advanced Night Repair serum, Double Wear foundation, Revitalizing Supreme+, Perfectionist, Futurist, Pure Color; fragrances Beautiful, Youth-Dew, Pleasures, White Linen | — | — | — |
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| Shade Range | Not verified | — | — | — |
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| Skin Concerns Addressed | Ageing and firmness (Revitalizing Supreme+, Perfectionist, Advanced Night Repair), hydration (Nutritious, DayWear), multi-effect (Resilience) | — | — | — |
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| Luxury Sub-Lines | Re-Nutriv (luxury skincare and makeup), AERIN | — | — | — |
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| Shipping & Returns | US: free standard shipping on orders $50+ and free returns on esteelauder.com | — | — | — |
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