| Product Categories | Women's and men's watches, jewellery (bracelets, rings, necklaces, earrings, charms), watch straps, gift sets | Crystal jewellery, lab-grown diamond jewellery, watches, figurines, home decor and lighting, accessories | — | — |
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| Signature Collections | Classic, Petite, Iconic, Quadro, Bound, Elan, Retro Digital | Swarovski Created Diamonds (lab-grown), Atelier Swarovski designer collaborations, crystal figurines | — | — |
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| Watch Movements | Mostly quartz; Miyota quartz and automatic movements; automatic, chronograph, digital and moonphase styles | Swiss made watches (first collection 1999); movement varies by model | — | — |
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| Price Positioning | Accessible fashion price point; gift filters start under 50 (local currency) | — | — | — |
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| Warranty | Two-year global limited warranty; terms differ for watches and jewellery | 2 years on jewellery and accessories; Created Diamonds jewellery 3 years (made-to-order 5 years); watches under separate terms | — | — |
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| Returns Policy | Free returns advertised; window and terms vary by regional store | EU (e.g. DE): 30 days after receipt online, 30 days in store; personalised, engraved, adjusted and made-to-order items excluded; mailed returns may carry a fee | — | — |
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| Founded | 2011, Stockholm, Sweden (Filip Tysander) | 1895, Wattens, Austria | — | — |
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| Parent Company | — | Privately held, owned by the Swarovski founding family | — | — |
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| Key Materials | Rose-gold, gold and silver-tone finishes; sterling silver jewellery; leather straps; mother-of-pearl dials on select styles | Lead-free crystal glass (all crystal since 2012), lab-grown diamonds (Created Diamonds), coated crystal effects such as Aurora Borealis | — | — |
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| Free Shipping Threshold | — | US: free standard shipping over $150; EU (e.g. DE): over €99; UK: over £80 | — | — |
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| Distribution | Direct-to-consumer online with social-media marketing; sold in 25+ countries; designed in Sweden, made in China | — | — | — |
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