| Product Categories | Skincare, makeup, fragrance, men's (Clinique For Men), gift sets | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | — | — |
|---|
| Loyalty Programme | US: Smart Rewards, members get free standard shipping on any order | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | — | — |
|---|
| Returns Policy | — | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — |
|---|
| Price Positioning | Prestige | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | — | — |
|---|
| Where to Buy | — | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | — | — |
|---|
| Parent Company | The Estée Lauder Companies | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | — | — |
|---|
| Founded | — | 1990; headquartered in Bolingbrook, Illinois, US | — | — |
|---|
| Salon Services | — | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — |
|---|
| Shipping | — | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — |
|---|
| Signature Products | 3-Step System, Dramatically Different Moisturizing Lotion+, Moisture Surge, Even Better, Almost Lipstick in Black Honey | — | — | — |
|---|
| Key Ingredients & Technologies | Dermatologist-guided formulation; allergy tested | — | — | — |
|---|
| Skin Concerns Addressed | Dryness and hydration (Moisture Surge, Dramatically Different), uneven tone and dark spots (Even Better), daily cleansing and exfoliation (3-Step) | — | — | — |
|---|
| Cruelty-Free Status | Not regarded as cruelty-free by third-party trackers; not Leaping Bunny or PETA certified | — | — | — |
|---|
| Fragrance-Free Options | Brand claims 100% fragrance free formulas, allergy tested | — | — | — |
|---|