| Product Categories | Luxury watches, fine and high jewellery, engagement and wedding rings; accessories incl. fragrances, sunglasses, bags, writing instruments | Fine jewellery, engagement rings, sterling silver, watches, home and accessories, leather goods, fragrance | — | — |
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| Signature Collections | Watches: Happy Sport, Alpine Eagle, L.U.C, Mille Miglia, Happy Diamonds, Imperiale; jewellery: Happy Hearts, Ice Cube, Happy Diamonds, Precious Lace | Tiffany Setting engagement ring (1886), Tiffany T, Tiffany HardWear, Schlumberger | — | — |
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| Watch Movements | In-house movements made at its Fleurier manufacture since 1996 (high-end lines such as L.U.C); automatic models in Mille Miglia | — | — | — |
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| Price Positioning | Luxury and high jewellery | Luxury; spans sterling silver pieces to high jewellery | — | — |
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| Warranty | International Warranty extendable to a five-year total by online registration (watches and jewellery under original warranty) | Watches: 5-year limited warranty against material and manufacturing defects; signed warranty certificate required | — | — |
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| Personalisation & Engraving | — | Engraving and personalisation offered; personalised, altered or engraved items are not eligible for return or exchange | — | — |
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| Responsible Sourcing | Promotes Fairmined-certified gold and diamonds since 2013; ethical gold specified on collections | Discloses region/country of origin for registered diamonds 0.18 ct+ (since 2019) and crafting countries (Diamond Craft Journey, 2020); owns polishing workshops in 6 countries | — | — |
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| Returns Policy | US online store: complimentary shipping and returns | US: 30 days for credit or exchange in saleable condition with receipt; purchases of $75,000+ exchange only; returns only in country of purchase | — | — |
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| Founded | 1860, Sonvilier, Switzerland (Louis-Ulysse Chopard); HQ Geneva | 1837, New York City, US | — | — |
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| Parent Company | Family-owned by the Scheufele family (since 1963) | LVMH (acquired January 2021) | — | — |
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| Key Materials | Ethical white, yellow and rose gold; steel (Alpine Eagle); diamonds incl. signature free-moving "Happy Diamonds" | Sterling silver, precious metals, diamonds, coloured gemstones (e.g. tsavorite, morganite, kunzite), pearls | — | — |
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| Partnerships | Official partner of Cannes Film Festival since 1998 and maker of the Palme d'Or; Mille Miglia rally partner since 1988 | — | — | — |
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