| Product Categories | Luxury watches, fine and high jewellery, engagement and wedding rings; accessories incl. fragrances, sunglasses, bags, writing instruments | Charms, charm bracelets, bracelets, necklaces, rings, earrings, lab-grown diamond jewellery; watches discontinued | — | — |
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| Signature Collections | Watches: Happy Sport, Alpine Eagle, L.U.C, Mille Miglia, Happy Diamonds, Imperiale; jewellery: Happy Hearts, Ice Cube, Happy Diamonds, Precious Lace | Pandora Moments (charm bracelets), Pandora ME, Reflexions, Pandora Brilliance (lab-grown diamonds) | — | — |
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| Watch Movements | In-house movements made at its Fleurier manufacture since 1996 (high-end lines such as L.U.C); automatic models in Mille Miglia | — | — | — |
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| Price Positioning | Luxury and high jewellery | Accessible luxury jewellery; sold in 100+ countries via about 7,000 points of sale | — | — |
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| Warranty | International Warranty extendable to a five-year total by online registration (watches and jewellery under original warranty) | US: 1-year warranty on jewellery; 2 years on lab-grown diamond items | — | — |
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| Servicing & Repairs | — | US: optional Pandora Cares paid protection plan, incl. refinishing and polishing on covered claims | — | — |
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| Personalisation & Engraving | — | Engraving offered on select charms and jewellery (Engraving Studio); engraved items generally non-returnable unless faulty | — | — |
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| Responsible Sourcing | Promotes Fairmined-certified gold and diamonds since 2013; ethical gold specified on collections | Uses only recycled silver and gold (shift completed Sept 2024); no mined diamonds; lab-grown diamonds made with 100% renewable energy | — | — |
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| Returns Policy | US online store: complimentary shipping and returns | US: 30 days, unused and in original condition (online orders by mail or in store); AU: 30-day change-of-mind returns; varies by country | — | — |
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| Founded | 1860, Sonvilier, Switzerland (Louis-Ulysse Chopard); HQ Geneva | 1982, Copenhagen, Denmark | — | — |
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| Parent Company | Family-owned by the Scheufele family (since 1963) | — | — | — |
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| Key Materials | Ethical white, yellow and rose gold; steel (Alpine Eagle); diamonds incl. signature free-moving "Happy Diamonds" | Recycled sterling silver and gold, 14k gold-plated and 14k rose gold-plated finishes, lab-grown diamonds | — | — |
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| Manufacturing | — | Crafted at two LEED-certified facilities in Thailand | — | — |
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| Partnerships | Official partner of Cannes Film Festival since 1998 and maker of the Palme d'Or; Mille Miglia rally partner since 1988 | — | — | — |
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