| Product Categories | Makeup (face, cheek, eyes, lips), skincare, fragrance, gifts | Makeup, skincare, hair colour, hair care & styling, men's grooming (Men Expert) | — | — |
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| Loyalty Programme | Charlotte's Darlings Loyalty Club (rewards and benefits); US: free delivery and returns over $50 | — | — | — |
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| Price Positioning | Luxury; US: Airbrush Flawless Foundation $52, Matte Revolution lipstick $37, Magic Cream 50 ml $105 | Mass-market (drugstore and supermarket) pricing | — | — |
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| Where to Buy | charlottetilbury.com, own stores (London Covent Garden flagship), Selfridges, Sephora; Australia & NZ: MECCA | Drugstores and supermarkets worldwide, e.g. UK: Superdrug, Tesco, Sainsbury's; Australia: Chemist Warehouse; plus online retailers | — | — |
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| Parent Company | Puig (majority stake since 2020) | L'Oréal Group | — | — |
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| Founded | 2013, London, by makeup artist Charlotte Tilbury | — | — | — |
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| Signature Products | Pillow Talk range, Charlotte's Magic Cream, Airbrush Flawless (foundation, setting spray, powder), Hollywood Flawless Filter, Matte Revolution lipstick | Revitalift, Age Perfect, True Match, Infallible, Voluminous and Telescopic mascaras, Colour Riche, Elvive, Excellence Crème, Superior Preference, Elnett | — | — |
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| Key Ingredients & Technologies | — | Hyaluronic acid (True Match foundation), collagen peptide (Elvive Collagen Peptide + Lifter); varies by line | — | — |
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| Shade Range | Complexion lines (Airbrush Flawless, Beautiful Skin, Hollywood Flawless Filter) span fair to deep shades; counts vary by product | UK: True Match liquid foundation in 48 shades; online Foundation Shade Finder and undertone quizzes | — | — |
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| Skin Concerns Addressed | — | Ageing and wrinkles (Revitalift, Age Perfect, Wrinkle Expert), dullness (Bright Reveal), hydration | — | — |
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| Cruelty-Free Status | Not certified by Leaping Bunny or PETA; third-party trackers rate it a grey area; not vegan overall | Not certified cruelty-free; L'Oréal Group states it has not tested products on animals since 1989, but notes some health authorities (e.g. China) may run their own tests | — | — |
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| Virtual Beauty Tools | — | Virtual try-on, foundation shade finder and skin undertone quiz on brand websites | — | — |
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| Refill Options | Refills for selected products, e.g. Charlotte's Magic Cream | — | — | — |
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