| Product Categories | Skincare (face and body cleansers, moisturisers, serums, sunscreens, eye creams, makeup removers, ointments, baby care) and hair care | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | — | — |
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| Loyalty Programme | — | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | — | — |
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| Returns Policy | — | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — |
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| Price Positioning | Mass-market (drugstore) skincare | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | — | — |
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| Where to Buy | — | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | — | — |
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| Parent Company | L'Oréal Group (acquired from Valeant/Bausch Health in 2017) | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | — | — |
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| Founded | 2005 | 1990; headquartered in Bolingbrook, Illinois, US | — | — |
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| Salon Services | — | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — |
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| Shipping | — | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — |
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| Signature Products | Moisturizing Cream, Hydrating Hyaluronic Acid Water Gel, Skin Renewing serums, Invisible Mineral Sunscreen SPF 50 | — | — | — |
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| Key Ingredients & Technologies | 3 essential ceramides in formulas, hyaluronic acid, MVE delivery technology; Moisturizing Cream contains ceramides, glycerin and petrolatum | — | — | — |
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| Skin Concerns Addressed | Acne, signs of ageing, eczema, psoriasis, itchy, cracked or chafed skin, rough and bumpy skin, diabetic dry skin | — | — | — |
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| Cruelty-Free Status | Not regarded as cruelty-free by third-party trackers; parent L'Oréal states no animal testing since 1989 except where authorities test | — | — | — |
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| Fragrance-Free Options | Fragrance-free formulas listed as a product feature; developed with dermatologists for all skin types | — | — | — |
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