| Product Categories | Digital and analog wristwatches incl. shock-resistant, outdoor and metal watches; timepieces are Casio's largest segment (~67% of FY to March 2026 sales) | Crystal jewellery, lab-grown diamond jewellery, watches, figurines, home decor and lighting, accessories | — | — |
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| Signature Collections | G-Shock (incl. MR-G, MT-G, G-Steel, Master of G), Baby-G, Edifice, Oceanus, Pro Trek, Casio Vintage | Swarovski Created Diamonds (lab-grown), Atelier Swarovski designer collaborations, crystal figurines | — | — |
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| Watch Movements | Battery and solar-powered models (e.g. G-Shock Solar-Powered range); digital and analog displays | Swiss made watches (first collection 1999); movement varies by model | — | — |
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| Price Positioning | Not verified | — | — | — |
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| Warranty | Not verified | 2 years on jewellery and accessories; Created Diamonds jewellery 3 years (made-to-order 5 years); watches under separate terms | — | — |
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| Returns Policy | — | EU (e.g. DE): 30 days after receipt online, 30 days in store; personalised, engraved, adjusted and made-to-order items excluded; mailed returns may carry a fee | — | — |
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| Founded | 1946, Tokyo (Kashio Seisakujo); Casio Computer Co. est. 1957; first watch Casiotron 1974; HQ Shibuya, Tokyo | 1895, Wattens, Austria | — | — |
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| Parent Company | — | Privately held, owned by the Swarovski founding family | — | — |
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| Key Materials | Metal-cased lines incl. G-Shock Full Metal, G-Steel and Oceanus | Lead-free crystal glass (all crystal since 2012), lab-grown diamonds (Created Diamonds), coated crystal effects such as Aurora Borealis | — | — |
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| Free Shipping Threshold | — | US: free standard shipping over $150; EU (e.g. DE): over €99; UK: over £80 | — | — |
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| Durability | G-Shock (first model DW-5000C, 1983) engineered for 10-bar water resistance, 10-year battery life and surviving a 10 m drop | — | — | — |
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| Collaborations | Casio Vintage collaborations incl. PAC-MAN, Stranger Things, UNO, Café Kitsuné | — | — | — |
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