| Product Categories | Engagement rings, wedding bands, loose diamonds, diamond and gemstone jewellery; Design Your Own customisation | Crystal jewellery, lab-grown diamond jewellery, watches, figurines, home decor and lighting, accessories | — | — |
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| Signature Collections | — | Swarovski Created Diamonds (lab-grown), Atelier Swarovski designer collaborations, crystal figurines | — | — |
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| Watch Movements | — | Swiss made watches (first collection 1999); movement varies by model | — | — |
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| Price Positioning | Fine jewellery; online-first retailer with US showrooms | — | — | — |
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| Warranty | Limited lifetime warranty on gold and platinum jewellery US$1,000+ against manufacturing defects; one free resize within 6 months | 2 years on jewellery and accessories; Created Diamonds jewellery 3 years (made-to-order 5 years); watches under separate terms | — | — |
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| Personalisation & Engraving | Engraving and custom Design Your Own pieces (non-returnable) | — | — | — |
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| Returns Policy | 30 days from shipment, free returns (2 free return shipments per year); engraved, custom, resized and final-sale items excluded; international return airway bill | EU (e.g. DE): 30 days after receipt online, 30 days in store; personalised, engraved, adjusted and made-to-order items excluded; mailed returns may carry a fee | — | — |
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| Founded | 1999, US (online diamond retailer); showrooms in several US states | 1895, Wattens, Austria | — | — |
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| Parent Company | Signet Jewelers (acquired 2022) | Privately held, owned by the Swarovski founding family | — | — |
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| Key Materials | Gold and platinum settings; silver, pearl and alternative-metal pieces also sold | Lead-free crystal glass (all crystal since 2012), lab-grown diamonds (Created Diamonds), coated crystal effects such as Aurora Borealis | — | — |
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| Free Shipping Threshold | — | US: free standard shipping over $150; EU (e.g. DE): over €99; UK: over £80 | — | — |
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| Diamond Types | Natural, coloured and lab-grown diamonds | — | — | — |
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| Diamond Certification | Grading reports from labs such as GIA and IGI; new lab-grown stones graded by GCAL | — | — | — |
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