Accor

Headquartered in France, Accor operates hotel brands across the price spectrum, from economy ibis to midscale Novotel and Mercure and luxury names such as Sofitel, Fairmont and Raffles, plus Swissotel, Pullman and Movenpick. Its footprint is particularly strong in Europe, the Middle East, Africa and Asia-Pacific, where travellers may find more Accor options than with US-centred chains. Resort-style properties appear across brands, notably Fairmont, Sofitel and Movenpick in leisure destinations. The ALL loyalty programme covers hotel stays and also partners with dining and entertainment, letting members earn and use points beyond rooms. Accor suits travellers in Europe and the Eastern Hemisphere who want one programme across budget and luxury stays. Points are redeemed at a fixed value against bookings, so check how far they stretch at your chosen hotel.