Armani

Armani is a group of Italian fashion labels built on the relaxed, unstructured tailoring that Giorgio Armani introduced, organised in tiers that suit different budgets. Giorgio Armani is the top line for tailoring, eveningwear and accessories; Emporio Armani is a younger, mid-luxury line; and Armani Exchange (A|X) covers casual clothing at lower prices. The group also includes Armani Prive couture, Armani/Casa homeware and licensed beauty and fragrance. This tiered structure lets buyers enter at different price points, but quality, materials and production vary significantly between lines, so a product's label matters more than the Armani name alone. Armani sells through its boutiques, website, department stores and outlet stores in some countries. Buyers should check which line a product belongs to, compare fabrics and construction, and review fit, which is typically relaxed in tailoring.