Jaypore

Jaypore is a craft-focused Indian brand from Aditya Birla Fashion and Retail (ABFRL) that sells handcrafted apparel, jewellery and home goods sourced from artisans and craft clusters. Its clothing includes woven and embroidered sarees, kurtas, jackets and layers in fabrics such as Chanderi and handloom cotton, while its jewellery spans tribal silver and heirloom-style pieces. Its website showcases a large number of Indian craft traditions, also carries other artisan brands and ships worldwide, and Jaypore runs stores in several Indian cities. The brand suits buyers who value handcrafted textiles and craft provenance over fast-fashion pricing. Because many items are handmade in small batches, colour, weave and finish can vary slightly, and some pieces may be limited in stock. Buyers should read care instructions for handloom and natural dyes and check international delivery and return terms.