Levi’s

Levi's is the denim brand behind the 501 Original jean, and its clothing range is still built around jeans in many cuts, from straight and slim fits such as the 501 and 511 to relaxed and loose silhouettes for women and men. Beyond denim, the label offers trucker jackets, shirts, tees, sweatshirts and the Levi's Red Tab and Premium lines, with some ranges using stretch blends for comfort. Buyers who want durable everyday jeans with a long design history are the natural audience, and the brand sells through its own stores, online and through department stores and denim retailers. Fit numbers matter: the same waist size can feel very different between cuts and fabrics, so using fit guides or trying on is advisable. Rigid and stretch denim also wear and age differently, which is worth considering before choosing a pair.