Levi Strauss & Co.

Levi Strauss & Co. is the American apparel company that owns the Levi's brand; in recent years its portfolio has also included the Dockers khaki label and the Beyond Yoga activewear brand, though the company has been reviewing parts of that portfolio. In clothing terms, most shoppers encounter the company through Levi's jeans, denim jackets, shirts and tees. The company also runs initiatives such as Levi's Tailor Shops in some stores for alterations and customisation, and it promotes water-saving finishing techniques in parts of its denim production. Because this listing names the parent company rather than a consumer brand, buyers will generally shop under the individual brand names. It is worth checking which brand and line a product belongs to and confirming the current ownership of secondary labels. Fit guides for denim remain the main thing to check before buying.