Seiko

For shoppers treating a watch as an everyday accessory, Seiko offers a wide spread of affordable and mid-priced options, from the Seiko 5 Sports automatic line to solar-powered dress watches and quartz chronographs. The Japanese maker's Prospex range covers dive, field and land watches, while Presage focuses on dressier pieces with enamel or textured dials. Many models are offered with steel bracelets, leather straps or rubber straps, making it easy to match a watch to work or casual wear. Seiko watches are sold through authorised jewellers, department stores and the brand's own boutiques and website in some markets. The brand suits buyers who want a mechanical or solar watch from an established maker without luxury pricing. Model naming can be confusing, as many references differ only slightly, and regional availability varies, so checking the exact reference and buying from authorised dealers is advisable.