| Signature Product Lines | W, Wishful (wedding: haldi, mehndi, sangeet, bridesmaid), Folksong; sister labels Aurelia and Elleven | — | — | — |
|---|
| Clothing Types | Kurta sets (Anarkali, A-line, sharara, co-ords), kurtas, dresses, gowns, sarees, jumpsuits, lehengas, tops, dupattas; leggings, palazzos, salwars, skirts | Women's, men's and kids' Indian and everyday wear: kurtas, sarees, dupattas, bottoms and more; plus accessories and handcrafted jewellery | — | — |
|---|
| Target Audience | Women | Women, men, kids; also home shoppers | — | — |
|---|
| Occasions | Everyday, light and heavy festive, party, wedding | — | — | — |
|---|
| Sales Channels | Brand stores (store locator), wforwoman.com (India), shopforw.com (international) | Own stores in India and abroad (UAE, Bahrain, Qatar, Italy among others), website and app; India online: free shipping (conditions apply), COD | — | — |
|---|
| International Shipping | India site ships within India (free shipping on all orders); international via shopforw.com with free shipping on orders above US$200 | — | — | — |
|---|
| Returns Policy | India: free returns within 7 days of delivery | Not verified | — | — |
|---|
| Founded | — | 1960, New Delhi, by John Bissell | — | — |
|---|
| Parent Company | Aditya Birla Fashion and Retail (TCNS Clothing merged into ABFRL, 2024) | — | — | — |
|---|
| Key Materials & Crafts | — | Handcrafted textiles sourced mainly from villages; over 40,000 artisans and craftspeople | — | — |
|---|
| Other Categories | — | Home & living, furniture, personal care, organic food | — | — |
|---|
| Artisan Ownership Model | — | Works through 17 community-owned supply-region companies in which craftspeople collectively hold 26% equity | — | — |
|---|
| Sizing & Customisation | Mostly XS–3XL (some numeric 6–18); plus-size kurtas, suit sets and bottoms; varies by product | — | — | — |
|---|
