| Business Model | Online marketplace selling tours and activities run by third-party local operators | Online marketplace for tours, attractions and live experiences supplied by third-party operators | — | — |
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| Experience Types | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | Attraction tickets, guided tours, cruises, hot-air balloon rides, desert safaris, shows and events | — | — |
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| Destinations Covered | Worldwide; more than 400,000 experiences listed | About 200+ cities; site cites 110+ countries | — | — |
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| Cancellation Policy | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | Set by each supplier and shown on the listing; no refund once an experience has started | — | — |
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| Payment Options | Pay upfront or Reserve Now and Pay Later on eligible experiences | Refunds to original payment method, or Headout Credits if unavailable | — | — |
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| Loyalty Programme | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — | — |
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| Booking Channels | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | Website and mobile app; also operates niche ticket sites (e.g. hop-on-hop-off-tickets.com) | — | — |
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| Customer Support | 24/7 customer service; in-platform messaging with tour operators | 24/7 help centre, email and phone | — | — |
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| Headquarters | Needham, Massachusetts, USA | New York, USA (registered); offices incl. Bengaluru, London, Dubai | — | — |
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| Parent Company | Tripadvisor | — | — | — |
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| Ticket Format | — | Digital tickets delivered after booking | — | — |
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