| Business Model | Online marketplace selling tours and activities run by third-party local operators | Online marketplace for tours, activities and attraction tickets from third-party providers; also sells own-brand tours via vetted partners | — | — |
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| Experience Types | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | Guided tours, excursions and day trips, attraction and museum tickets, food tours, behind-the-scenes and sports tours | — | — |
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| Destinations Covered | Worldwide; more than 400,000 experiences listed | Over 150,000 experiences in 12,000 cities worldwide | — | — |
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| Cancellation Policy | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | Free cancellation up to 24 hours before on most activities; varies by experience | — | — |
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| Payment Options | Pay upfront or Reserve Now and Pay Later on eligible experiences | Pay upfront or Reserve Now & Pay Later on eligible experiences | — | — |
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| Loyalty Programme | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — | — |
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| Booking Channels | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | Website, iOS and Android apps; app in about 22 languages | — | — |
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| Customer Support | 24/7 customer service; in-platform messaging with tour operators | 24/7 multilingual support by email, phone and in-app | — | — |
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| Headquarters | Needham, Massachusetts, USA | Berlin, Germany (founded in Zurich, Switzerland, 2009) | — | — |
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| Parent Company | Tripadvisor | — | — | — |
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| Signature Products | — | Originals by GetYourGuide (exclusive experiences, e.g. early-access Sistine Chapel visits, creator-led food tours) | — | — |
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| Ticket Format | — | Instant confirmation; mobile tickets stored offline in the app | — | — |
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