| Signature Product Lines | — | Vivaham (men's wedding), Wedding Attendee, Festive, Celebrity Wardrobe, Quiet Luxury, After Hours; women's bridal lehengas | — | — |
|---|
| Clothing Types | Women: sarees, salwar kameez, lehengas, Indo-western, blouses; Men: sherwanis, kurta pajamas, Nehru jackets, bandhgalas, dhoti kurtas; Kids: lehenga, salwar, saree and kurta pyjama sets; plus jewellery | Men: kurta pajama, kurtas, Nehru jackets, kurta-jacket sets, Jodhpuri suits, Indo-western, sherwanis, bottom wear; Women: lehengas, sarees, Indo-western, stitched suits, blouses | — | — |
|---|
| Target Audience | Women, men, kids; global Indian diaspora shoppers | Primarily men's celebration wear; also women and kids | — | — |
|---|
| Occasions | Weddings and bridal, mehendi, haldi, sangeet, festivals (Diwali), party, casual | Weddings, reception, engagement, sangeet, haldi, mehendi, cocktail, festivals (Diwali, Durga Puja, Navratri) | — | — |
|---|
| Accessories | — | Safas, malas, juttis, brooches, dupattas, pocket squares, shawls, perfume | — | — |
|---|
| Sales Channels | Online store (since 2003); first outlet opened in Jaipur in 2000; no current physical stores listed | Exclusive brand outlets and shop-in-shops (651 EBOs group-wide incl. 14 international), own website, app | — | — |
|---|
| International Shipping | Ships worldwide except some countries (e.g. Russia, Pakistan, Iran); processing 48–72 h, average delivery 7–15 business days; US delivered duty-free, elsewhere buyer pays duties; free-shipping promo codes | Country sites for US, UK, Australia, Canada, UAE and rest of world; US: free shipping on orders above US$199; stores in USA, Canada, UK, UAE | — | — |
|---|
| Returns Policy | Report issues within 48 hours of receipt; return authorisation required; sale items only for defect/wrong item; card refunds less 10% commission, store credit avoids it; customer pays return shipping unless seller error | Not verified | — | — |
|---|
| Founded | 2000, Jaipur (online since 2003) | 2002, Kolkata (Vedant Fashions) | — | — |
|---|
| Parent Company | Utsav Fashion Pvt Ltd | Vedant Fashions Ltd (also owns Mohey, Twamev, Mebaz, Manthan, Diwas) | — | — |
|---|
| Key Materials & Crafts | Regional crafts and weaves incl. Kanjeevaram, Baluchari, leheriya; works with artisans and weavers | — | — | — |
|---|
| Sizing & Customisation | Custom stitching and UDesign customisation (adds ~5 working days); plus sizes up to 74 in; saved measurements; promo free standard stitching at times | — | — | — |
|---|
| Catalogue Size | About 75,000 styles; 1,500+ new products added weekly (company claim) | — | — | — |
|---|
