| Clothing Types | Women: sarees, salwar kameez, lehengas, Indo-western, blouses; Men: sherwanis, kurta pajamas, Nehru jackets, bandhgalas, dhoti kurtas; Kids: lehenga, salwar, saree and kurta pyjama sets; plus jewellery | Women's, men's and kids' Indian and everyday wear: kurtas, sarees, dupattas, bottoms and more; plus accessories and handcrafted jewellery | — | — |
|---|
| Target Audience | Women, men, kids; global Indian diaspora shoppers | Women, men, kids; also home shoppers | — | — |
|---|
| Occasions | Weddings and bridal, mehendi, haldi, sangeet, festivals (Diwali), party, casual | — | — | — |
|---|
| Sales Channels | Online store (since 2003); first outlet opened in Jaipur in 2000; no current physical stores listed | Own stores in India and abroad (UAE, Bahrain, Qatar, Italy among others), website and app; India online: free shipping (conditions apply), COD | — | — |
|---|
| International Shipping | Ships worldwide except some countries (e.g. Russia, Pakistan, Iran); processing 48–72 h, average delivery 7–15 business days; US delivered duty-free, elsewhere buyer pays duties; free-shipping promo codes | — | — | — |
|---|
| Returns Policy | Report issues within 48 hours of receipt; return authorisation required; sale items only for defect/wrong item; card refunds less 10% commission, store credit avoids it; customer pays return shipping unless seller error | Not verified | — | — |
|---|
| Founded | 2000, Jaipur (online since 2003) | 1960, New Delhi, by John Bissell | — | — |
|---|
| Parent Company | Utsav Fashion Pvt Ltd | — | — | — |
|---|
| Key Materials & Crafts | Regional crafts and weaves incl. Kanjeevaram, Baluchari, leheriya; works with artisans and weavers | Handcrafted textiles sourced mainly from villages; over 40,000 artisans and craftspeople | — | — |
|---|
| Other Categories | — | Home & living, furniture, personal care, organic food | — | — |
|---|
| Artisan Ownership Model | — | Works through 17 community-owned supply-region companies in which craftspeople collectively hold 26% equity | — | — |
|---|
| Sizing & Customisation | Custom stitching and UDesign customisation (adds ~5 working days); plus sizes up to 74 in; saved measurements; promo free standard stitching at times | — | — | — |
|---|
| Catalogue Size | About 75,000 styles; 1,500+ new products added weekly (company claim) | — | — | — |
|---|
