| Signature Product Lines | — | Curated Indian designer labels; site cites 1,500+ designers and 1M+ styles | — | — |
|---|
| Clothing Types | Women: sarees, salwar kameez, lehengas, Indo-western, blouses; Men: sherwanis, kurta pajamas, Nehru jackets, bandhgalas, dhoti kurtas; Kids: lehenga, salwar, saree and kurta pyjama sets; plus jewellery | Women's, men's and kids' designer wear incl. lehengas, sarees, kurta sets, sherwanis; plus jewellery, accessories and decor | — | — |
|---|
| Target Audience | Women, men, kids; global Indian diaspora shoppers | Women, men, kids | — | — |
|---|
| Occasions | Weddings and bridal, mehendi, haldi, sangeet, festivals (Diwali), party, casual | Wedding, festive and everyday wear | — | — |
|---|
| Sales Channels | Online store (since 2003); first outlet opened in Jaipur in 2000; no current physical stores listed | Website, app and stores in Mumbai (Bandra, Juhu, Altamount Road) and Delhi (Crescent Mall, Gallery Mall, South Extension) | — | — |
|---|
| International Shipping | Ships worldwide except some countries (e.g. Russia, Pakistan, Iran); processing 48–72 h, average delivery 7–15 business days; US delivered duty-free, elsewhere buyer pays duties; free-shipping promo codes | Ships to 200 countries; flat fee on smaller orders, e.g. US US$20 up to US$199, UK £18 up to £178; prices exclude import duties (DDU) | — | — |
|---|
| Returns Policy | Report issues within 48 hours of receipt; return authorisation required; sale items only for defect/wrong item; card refunds less 10% commission, store credit avoids it; customer pays return shipping unless seller error | India: 2 days from delivery; international: 3 days (7 days for Diamond members); handling fee applies; customised items, jewellery, blouses non-returnable | — | — |
|---|
| Founded | 2000, Jaipur (online since 2003) | — | — | — |
|---|
| Parent Company | Utsav Fashion Pvt Ltd | Aza Fashions Pvt Ltd | — | — |
|---|
| Key Materials & Crafts | Regional crafts and weaves incl. Kanjeevaram, Baluchari, leheriya; works with artisans and weavers | — | — | — |
|---|
| Sizing & Customisation | Custom stitching and UDesign customisation (adds ~5 working days); plus sizes up to 74 in; saved measurements; promo free standard stitching at times | XS to plus sizes; select garments customisable to body measurements (extra charge, non-returnable) | — | — |
|---|
| Price Positioning | — | Luxury / designer multi-brand | — | — |
|---|
| Catalogue Size | About 75,000 styles; 1,500+ new products added weekly (company claim) | — | — | — |
|---|
