| Business Model | Theme park and resort operator; some parks run by partners under licence or joint venture | Online marketplace selling tours and activities run by third-party local operators | — | — |
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| Experience Types | Theme parks, water park, resort hotels, year-round horror attraction, family resort | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | — | — |
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| Destinations Covered | Orlando (Universal Studios Florida, Islands of Adventure, Volcano Bay, Epic Universe), Hollywood, Osaka, Singapore (Genting licence), Beijing (JV); Las Vegas and Frisco, Texas venues | Worldwide; more than 400,000 experiences listed | — | — |
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| Cancellation Policy | Not verified | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | — | — |
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| Payment Options | — | Pay upfront or Reserve Now and Pay Later on eligible experiences | — | — |
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| Loyalty Programme | — | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — |
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| Booking Channels | — | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | — | — |
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| Customer Support | — | 24/7 customer service; in-platform messaging with tour operators | — | — |
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| Headquarters | Orlando, Florida, USA | Needham, Massachusetts, USA | — | — |
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| Parent Company | NBCUniversal (Comcast) | Tripadvisor | — | — |
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| Signature Products | The Wizarding World of Harry Potter, Super Nintendo World, Epic Universe (opened 2025), Universal Horror Unleashed (Las Vegas) | — | — | — |
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| Accommodation | On-site resort hotels in Orlando (incl. Loews-operated hotels and three Epic Universe-area hotels opened 2025) | — | — | — |
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| Upcoming Openings | Universal United Kingdom Resort, Bedford, England (expected 2031); Horror Unleashed Chicago (planned 2027) | — | — | — |
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