| Signature Product Lines | HeatGear, ColdGear (incl. NEOLAST), Curry Brand, Project Rock | Nano training shoes, Club C, Classic Leather, FloatZig running, Question basketball, Instapump Fury | — | — |
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| Product Categories | Base layers, training apparel, team uniforms, athletic footwear, accessories; men's, women's and kids' | Shoes, clothing, accessories and wearables; men's, women's and kids' | — | — |
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| Sports & Activities | Training and fitness, American football, basketball, baseball, soccer, golf, hunting, hockey | Training and CrossFit-style fitness, running, basketball, golf, soccer, classics/lifestyle | — | — |
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| Performance Technologies | HeatGear (keeps you cool), ColdGear (keeps you warm), moisture-wicking synthetic fabrics | Reebok Pump fit system, Hexalite and Zig cushioning, Floatride/FloatZig foams (varies by model) | — | — |
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| Size Range | Not verified | — | — | — |
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| Price Positioning | Mid-range | Mid-range | — | — |
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| Returns Policy | US: free returns; return window not verified | US online: 30 days from delivery, unworn with tags; store credit free, refund $5 handling fee; US store purchases 60 days in store | — | — |
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| Shipping | US: free standard shipping on orders of $75 or more | US: free shipping on orders of $75 or more, or with membership | — | — |
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| Membership / Loyalty Programme | Armour Access membership with members-only products (US) | US membership with free shipping and early access; 15% off first order on sign-up; Heroes discount | — | — |
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| Headquarters | Baltimore, Maryland, USA (founded 1996) | Boston, Massachusetts, USA (founded 1958 in Bolton, England) | — | — |
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| Parent Company | — | Authentic Brands Group (since March 2022; previously adidas) | — | — |
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