| Signature Product Lines | HeatGear, ColdGear (incl. NEOLAST), Curry Brand, Project Rock | Align, Define, Scuba (women's), ABC (men's), Fast and Free running | — | — |
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| Product Categories | Base layers, training apparel, team uniforms, athletic footwear, accessories; men's, women's and kids' | Leggings, tops, jackets, joggers, running shoes, bags, hats, yoga mats | — | — |
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| Sports & Activities | Training and fitness, American football, basketball, baseball, soccer, golf, hunting, hockey | Yoga, running, training, everyday athleisure | — | — |
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| Performance Technologies | HeatGear (keeps you cool), ColdGear (keeps you warm), moisture-wicking synthetic fabrics | Proprietary fabrics incl. Nulu; trademarked moisture-wicking and compression fabrics developed in its Whitespace lab | — | — |
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| Size Range | Not verified | Not verified | — | — |
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| Price Positioning | Mid-range | Premium | — | — |
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| Returns Policy | US: free returns; return window not verified | US: free returns within 30 days, items unwashed and unworn with tags; shoes may be worn; exchanges in store; holiday extension | — | — |
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| Shipping | US: free standard shipping on orders of $75 or more | — | — | — |
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| Membership / Loyalty Programme | Armour Access membership with members-only products (US) | Membership programme with early access and faster checkout via the app | — | — |
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| Headquarters | Baltimore, Maryland, USA (founded 1996) | Vancouver, British Columbia, Canada (founded 1998) | — | — |
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| Sustainability Initiatives | — | Impact Agenda 2030: 90% of products with at least 25% preferred materials by 2030; SBTi-validated emissions targets; resale in US and Canada | — | — |
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| Resale / Trade-In | — | Like New trade-in for store credit (typically $5–25 per item) with online resale (US; Canada online resale shop) | — | — |
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