| Service Types | Package holidays, flight-only, hotel-only, cruises (Marella Cruises, TUI River Cruise), city breaks, ski, multi-centre, Disney packages | UK: online package holidays, city breaks, hotel-only, attractions; India: domestic and international holidays, forex, visas, travel insurance, MICE | — | — |
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| Holiday Types | Beach, all-inclusive, adults-only, family, long-haul, luxury, spa, lakes & mountains, ski, Lapland, villas, weddings, accessible holidays, escorted tours | UK: all-inclusive, beach, family, solo, adults-only, swim-up room, last-minute, long-haul, Ryanair flight holidays | — | — |
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| Markets Served | 18 source markets incl. UK, Ireland, Germany, Netherlands, Belgium, Nordics, Poland, Switzerland, Austria, Canada | Thomas Cook UK: UK (Polish site also); Thomas Cook India: India, Sri Lanka, Mauritius | — | — |
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| Own Airlines & Hotels | Own airlines (TUI Airways, TUI fly Belgium, Deutschland, Netherlands, Nordic); hotel concepts incl. TUI BLUE, TUI SENSATORI, RIU partnership | — | — | — |
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| Deposit & Payment Options | UK: low deposits from £25pp (Nov 2026–Oct 2027 departures); £0 deposit via Direct Debit when booked 26+ weeks ahead; standard deposit £200–250pp | UK: low deposits from £19pp, fee-free monthly payment plans; Apple Pay, Google Pay, Visa, Mastercard, Klarna | — | — |
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| Financial Protection | UK: flight-inclusive holidays ATOL protected (ATOL 2524); ABTA member (V5126) | UK: flight-inclusive holidays ATOL protected (ATOL 11806); ABTA P8283/Y6720; customer money held in trust account | — | — |
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| Cancellation Policy | UK: if TUI cancels a package, refund within 14 days or fee-free switch; customer cancellation charges vary by booking and departure date | — | — | — |
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| Booking Channels | Website, TUI app (24/7 in-resort rep access), UK high-street TUI stores, phone | UK: online and app only (chat Mon–Sat 10:00–18:00, 24/7 phone while on holiday); India: branch network across India, Sri Lanka, Mauritius | — | — |
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| Cruise Brands | Marella Cruises (UK), TUI Cruises (Mein Schiff, JV with Royal Caribbean), Hapag-Lloyd Cruises | — | — | — |
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| Price Positioning | Mass-market to upper-mid; budget-to-luxury tiers via hotel concepts | UK: value to mid-range online packages | — | — |
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| Parent Company | TUI Group (TUI AG), Hanover, Germany | Thomas Cook UK: eSky Group (acquired from Fosun, deal announced 2024); Thomas Cook India: Fairfax Financial Holdings | — | — |
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| Price Guarantee | — | UK: price match promise | — | — |
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