| Business Model | Travel review and guidance platform with bookable tours, tickets and activities from partners; not itself a tour operator | Online marketplace selling tours and activities run by third-party local operators | — | — |
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| Experience Types | Tours, attraction tickets, day trips, cruises, food, outdoor, culture and water activities | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | — | — |
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| Destinations Covered | Worldwide; about 1 billion reviews on around 8 million listings; sites in 40 countries and 20 languages | Worldwide; more than 400,000 experiences listed | — | — |
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| Cancellation Policy | Free cancellation up to 24 hours before on most experiences; partner terms apply | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | — | — |
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| Payment Options | — | Pay upfront or Reserve Now and Pay Later on eligible experiences | — | — |
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| Loyalty Programme | Trip Cash: 5% back on experiences booked in the app, for future trips (US site) | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — |
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| Booking Channels | Website, iOS and Android apps, ChatGPT app | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | — | — |
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| Customer Support | Online help centre and contact page | 24/7 customer service; in-platform messaging with tour operators | — | — |
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| Headquarters | Needham, Massachusetts, USA (founded 2000) | Needham, Massachusetts, USA | — | — |
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| Parent Company | Tripadvisor, Inc. (Nasdaq: TRIP); also owns Viator and TheFork | Tripadvisor | — | — |
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| Signature Products | Traveler reviews and rankings, Travelers' Choice awards, AI trip planning (incl. Tripadvisor app in ChatGPT) | — | — | — |
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| Price Guarantee | Refunds the difference if the same experience is found cheaper elsewhere (per Things to Do page) | — | — | — |
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