| Business Model | Travel review and guidance platform with bookable tours, tickets and activities from partners; not itself a tour operator | Online travel experiences and services marketplace selling third-party activities, attractions and transport | — | — |
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| Experience Types | Tours, attraction tickets, day trips, cruises, food, outdoor, culture and water activities | Tours and activities, theme park and attraction tickets, rail passes and train tickets, airport transfers, ferries, SIM cards, car rental, hotels | — | — |
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| Destinations Covered | Worldwide; about 1 billion reviews on around 8 million listings; sites in 40 countries and 20 languages | Global, strongest in Asia-Pacific; reported 60,000+ activities in about 250 destinations | — | — |
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| Cancellation Policy | Free cancellation up to 24 hours before on most experiences; partner terms apply | Varies by activity and provider; many offer free cancellation, some vouchers allow rescheduling within a validity period | — | — |
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| Payment Options | — | Cards, Apple Pay and PayPal in most markets; local payment methods vary by region | — | — |
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| Loyalty Programme | Trip Cash: 5% back on experiences booked in the app, for future trips (US site) | Klook Credits earned on bookings and usable on future bookings; member rewards programme | — | — |
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| Booking Channels | Website, iOS and Android apps, ChatGPT app | Website, iOS and Android apps; inventory also distributed via partners such as Grab | — | — |
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| Customer Support | Online help centre and contact page | Online help centre | — | — |
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| Headquarters | Needham, Massachusetts, USA (founded 2000) | Hong Kong (founded 2014) | — | — |
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| Parent Company | Tripadvisor, Inc. (Nasdaq: TRIP); also owns Viator and TheFork | Klook Technology Limited (filed for proposed NYSE listing, ticker KLK, November 2025) | — | — |
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| Signature Products | Traveler reviews and rankings, Travelers' Choice awards, AI trip planning (incl. Tripadvisor app in ChatGPT) | Rail passes (e.g. JR Pass, Eurail), theme park tickets, staycation bundles | — | — |
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| Ticket Format | — | E-vouchers shown on phone; instant or delayed confirmation depending on product | — | — |
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| Price Guarantee | Refunds the difference if the same experience is found cheaper elsewhere (per Things to Do page) | — | — | — |
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