| Service Types | Guided holidays led by Travel Directors, small group tours, river cruises, rail journeys | Package holidays, flight-only, hotel-only, cruises (Marella Cruises, TUI River Cruise), city breaks, ski, multi-centre, Disney packages | — | — |
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| Holiday Types | Cultural sightseeing, family, food, safari, national parks, sustainable tours | Beach, all-inclusive, adults-only, family, long-haul, luxury, spa, lakes & mountains, ski, Lapland, villas, weddings, accessible holidays, escorted tours | — | — |
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| Markets Served | — | 18 source markets incl. UK, Ireland, Germany, Netherlands, Belgium, Nordics, Poland, Switzerland, Austria, Canada | — | — |
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| Own Airlines & Hotels | — | Own airlines (TUI Airways, TUI fly Belgium, Deutschland, Netherlands, Nordic); hotel concepts incl. TUI BLUE, TUI SENSATORI, RIU partnership | — | — |
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| Deposit & Payment Options | Low deposit to secure booking (amount varies by region) | UK: low deposits from £25pp (Nov 2026–Oct 2027 departures); £0 deposit via Direct Debit when booked 26+ weeks ahead; standard deposit £200–250pp | — | — |
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| Financial Protection | — | UK: flight-inclusive holidays ATOL protected (ATOL 2524); ABTA member (V5126) | — | — |
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| Cancellation Policy | No booking or change fees; change of mind allowed up to 90 days before travel (terms vary) | UK: if TUI cancels a package, refund within 14 days or fee-free switch; customer cancellation charges vary by booking and departure date | — | — |
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| Booking Channels | — | Website, TUI app (24/7 in-resort rep access), UK high-street TUI stores, phone | — | — |
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| Cruise Brands | — | Marella Cruises (UK), TUI Cruises (Mein Schiff, JV with Royal Caribbean), Hapag-Lloyd Cruises | — | — |
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| Price Positioning | Mid-range to premium; e.g. 9–14 day Europe tours from about US$2,100–5,200pp | Mass-market to upper-mid; budget-to-luxury tiers via hotel concepts | — | — |
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| Parent Company | The Travel Corporation (TTC), acquired by Apollo-managed funds in 2024 | TUI Group (TUI AG), Hanover, Germany | — | — |
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| Travel Style | Escorted coach-based guided tours; Region, Country and In-Depth Collections; Small Group Tours | — | — | — |
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| Loyalty Programme | Global Tour Rewards: past guests auto-enrolled; 5% off guided tours, priority access to new trips, referral credits | — | — | — |
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| Destinations Covered | 240+ tours in 72 countries | — | — | — |
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| Signature Experiences | Be My Guest local hosted experiences; Travel Directors and Local Specialists | — | — | — |
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