| Service Types | Marketplace for multi-day tours, river cruises, safaris, rail journeys and private tours from 2,500 operators | Package holidays, flight-only, hotel-only, cruises (Marella Cruises, TUI River Cruise), city breaks, ski, multi-centre, Disney packages | — | — |
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| Holiday Types | Hiking & trekking, safari, river cruise, rail, cycling, sailing, food, cultural, overland, wellness, coach, Northern Lights, beach, festivals | Beach, all-inclusive, adults-only, family, long-haul, luxury, spa, lakes & mountains, ski, Lapland, villas, weddings, accessible holidays, escorted tours | — | — |
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| Markets Served | — | 18 source markets incl. UK, Ireland, Germany, Netherlands, Belgium, Nordics, Poland, Switzerland, Austria, Canada | — | — |
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| Own Airlines & Hotels | — | Own airlines (TUI Airways, TUI fly Belgium, Deutschland, Netherlands, Nordic); hotel concepts incl. TUI BLUE, TUI SENSATORI, RIU partnership | — | — |
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| Deposit & Payment Options | — | UK: low deposits from £25pp (Nov 2026–Oct 2027 departures); £0 deposit via Direct Debit when booked 26+ weeks ahead; standard deposit £200–250pp | — | — |
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| Financial Protection | — | UK: flight-inclusive holidays ATOL protected (ATOL 2524); ABTA member (V5126) | — | — |
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| Cancellation Policy | Not verified | UK: if TUI cancels a package, refund within 14 days or fee-free switch; customer cancellation charges vary by booking and departure date | — | — |
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| Booking Channels | — | Website, TUI app (24/7 in-resort rep access), UK high-street TUI stores, phone | — | — |
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| Cruise Brands | — | Marella Cruises (UK), TUI Cruises (Mein Schiff, JV with Royal Caribbean), Hapag-Lloyd Cruises | — | — |
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| Price Positioning | — | Mass-market to upper-mid; budget-to-luxury tiers via hotel concepts | — | — |
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| Parent Company | — | TUI Group (TUI AG), Hanover, Germany | — | — |
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| Travel Style | Group and private tours for families, couples, seniors, young adults and solo travellers; budget options available | — | — | — |
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| Loyalty Programme | TourRadar+ (free) with tour savings; Travel & Earn referral programme; app-only giveaways | — | — | — |
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| Price Guarantee | Best price guarantee on tours | — | — | — |
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| Destinations Covered | Europe, Latin America, North America, Africa, Asia, Australia/Oceania, Polar regions | — | — | — |
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| Inventory | 50,000+ multi-day tours with over 2 million departures | — | — | — |
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| Customer Support | 24/7 support; phone lines for US/Canada, UK and Australia | — | — | — |
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