| Product Categories | Swiss luxury watches incl. TAG Heuer Connected smartwatches; eyewear (under licence); accessories such as leather goods and cufflinks | Fine and high jewellery, watches, leather goods, sunglasses and eyeglasses | — | — |
|---|
| Signature Collections | Carrera, Monaco, Aquaracer, Formula 1, Link, Autavia, Connected | Jewellery: Love, Juste un Clou, Panthère de Cartier; Watches: Tank, Santos de Cartier, Ballon Bleu, Pasha, Panthère | — | — |
|---|
| Watch Movements | Automatic mechanical movements incl. chronographs (heritage Calibre 11 of 1969; Mikrograph 1/100-second chronograph, 2011); Connected smartwatch line since 2015 | Quartz, high-autonomy quartz (approx. 8-year battery on select Must de Cartier models) and mechanical, incl. manual-winding (select models) | — | — |
|---|
| Price Positioning | Luxury Swiss watchmaker within LVMH | Luxury; part of the Richemont luxury group | — | — |
|---|
| Warranty | Not verified | Watches: 24-month International Cartier Guarantee against manufacturing defects (separate terms in US, Canada, Australia); Cartier Care registration extends total cover to up to 8 years | — | — |
|---|
| Servicing & Repairs | — | Watch repairs carry their own 24-month warranty; Cartier Care members get complimentary technical diagnostics and advice | — | — |
|---|
| Personalisation & Engraving | — | Personalisation offered on select items (e.g. leather goods); engraved or personalised creations cannot be returned | — | — |
|---|
| Responsible Sourcing | — | One of 14 founding members of the Responsible Jewellery Council (2005); RJC-certified, re-certified for the fourth time in 2019 | — | — |
|---|
| Returns Policy | — | e-Boutique (e.g. EU sites): request return within 30 days of delivery, unused with tags; engraved/personalised items excluded; terms vary by country | — | — |
|---|
| Founded | 1860, Saint-Imier, Switzerland (Edouard Heuer); HQ La Chaux-de-Fonds | 1847, Paris, France | — | — |
|---|
| Parent Company | LVMH (majority since 1999) | Richemont | — | — |
|---|
| Heritage & Partnerships | Heuer stopwatch flown on John Glenn's 1962 orbital flight; Formula One official timekeeper again from 2025; Red Bull Racing partner; Monaco Grand Prix sponsor | — | — | — |
|---|