| Signature Product Lines | Power leggings, Super Soft, Ultimate Studio, Runner's High, All Day leggings; Explorer crease-free travel range | HeatGear, ColdGear (incl. NEOLAST), Curry Brand, Project Rock | — | — |
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| Product Categories | Women's leggings, sports bras, tops, hoodies, joggers, jackets, dresses, maternity, loungewear, accessories; Sweaty Betty x Merrell trainers | Base layers, training apparel, team uniforms, athletic footwear, accessories; men's, women's and kids' | — | — |
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| Sports & Activities | Yoga and Pilates, running, gym and workout, racket sports, hiking, everyday and lounge | Training and fitness, American football, basketball, baseball, soccer, golf, hunting, hockey | — | — |
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| Performance Technologies | Power fabric (sculpting, sweat-wicking); leggings in full, 7/8, cropped, capri and flared lengths (varies by style) | HeatGear (keeps you cool), ColdGear (keeps you warm), moisture-wicking synthetic fabrics | — | — |
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| Size Range | Not verified | Not verified | — | — |
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| Price Positioning | — | Mid-range | — | — |
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| Returns Policy | 45-day free returns, advertised across 150 countries; conditions vary by region | US: free returns; return window not verified | — | — |
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| Shipping | — | US: free standard shipping on orders of $75 or more | — | — |
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| Membership / Loyalty Programme | Insiders 2.0: earn points and climb tiers for rewards | Armour Access membership with members-only products (US) | — | — |
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| Headquarters | London, England (founded 1998) | Baltimore, Maryland, USA (founded 1996) | — | — |
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| Store Network | UK boutiques and concessions; US department-store concessions; shops in Canada, Germany, Hong Kong, Ireland and Singapore (as of 2022) | — | — | — |
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| Parent Company | Wolverine World Wide (acquired 2021) | — | — | — |
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