| Signature Product Lines | Power leggings, Super Soft, Ultimate Studio, Runner's High, All Day leggings; Explorer crease-free travel range | Align, Define, Scuba (women's), ABC (men's), Fast and Free running | — | — |
|---|
| Product Categories | Women's leggings, sports bras, tops, hoodies, joggers, jackets, dresses, maternity, loungewear, accessories; Sweaty Betty x Merrell trainers | Leggings, tops, jackets, joggers, running shoes, bags, hats, yoga mats | — | — |
|---|
| Sports & Activities | Yoga and Pilates, running, gym and workout, racket sports, hiking, everyday and lounge | Yoga, running, training, everyday athleisure | — | — |
|---|
| Performance Technologies | Power fabric (sculpting, sweat-wicking); leggings in full, 7/8, cropped, capri and flared lengths (varies by style) | Proprietary fabrics incl. Nulu; trademarked moisture-wicking and compression fabrics developed in its Whitespace lab | — | — |
|---|
| Size Range | Not verified | Not verified | — | — |
|---|
| Price Positioning | — | Premium | — | — |
|---|
| Returns Policy | 45-day free returns, advertised across 150 countries; conditions vary by region | US: free returns within 30 days, items unwashed and unworn with tags; shoes may be worn; exchanges in store; holiday extension | — | — |
|---|
| Membership / Loyalty Programme | Insiders 2.0: earn points and climb tiers for rewards | Membership programme with early access and faster checkout via the app | — | — |
|---|
| Headquarters | London, England (founded 1998) | Vancouver, British Columbia, Canada (founded 1998) | — | — |
|---|
| Sustainability Initiatives | — | Impact Agenda 2030: 90% of products with at least 25% preferred materials by 2030; SBTi-validated emissions targets; resale in US and Canada | — | — |
|---|
| Resale / Trade-In | — | Like New trade-in for store credit (typically $5–25 per item) with online resale (US; Canada online resale shop) | — | — |
|---|
| Store Network | UK boutiques and concessions; US department-store concessions; shops in Canada, Germany, Hong Kong, Ireland and Singapore (as of 2022) | — | — | — |
|---|
| Parent Company | Wolverine World Wide (acquired 2021) | — | — | — |
|---|