| Signature Product Lines | The Festive Edit, Wedding Wardrobe (haldi, mehendi, sangeet, reception), Tales of Tissue, Bandhej Treasures, Chikankari, Online Exclusive | Vivaham (men's wedding), Wedding Attendee, Festive, Celebrity Wardrobe, Quiet Luxury, After Hours; women's bridal lehengas | — | — |
|---|
| Clothing Types | Kurtas, tunics, dresses, kaftans, 2/3-piece sets, co-ords, gowns, lehenga sets, unstitched dress materials, sarees and blouses, palazzos, churidars, dupattas | Men: kurta pajama, kurtas, Nehru jackets, kurta-jacket sets, Jodhpuri suits, Indo-western, sherwanis, bottom wear; Women: lehengas, sarees, Indo-western, stitched suits, blouses | — | — |
|---|
| Target Audience | Women | Primarily men's celebration wear; also women and kids | — | — |
|---|
| Occasions | Everyday, festive (Navratri, Karva Chauth), party and wedding wear | Weddings, reception, engagement, sangeet, haldi, mehendi, cocktail, festivals (Diwali, Durga Puja, Navratri) | — | — |
|---|
| Accessories | — | Safas, malas, juttis, brooches, dupattas, pocket squares, shawls, perfume | — | — |
|---|
| Sales Channels | 175+ exclusive brand outlets across 68 cities; website | Exclusive brand outlets and shop-in-shops (651 EBOs group-wide incl. 14 international), own website, app | — | — |
|---|
| International Shipping | Separate international storefront priced in USD; terms vary by destination | Country sites for US, UK, Australia, Canada, UAE and rest of world; US: free shipping on orders above US$199; stores in USA, Canada, UK, UAE | — | — |
|---|
| Returns Policy | Not verified | Not verified | — | — |
|---|
| Founded | — | 2002, Kolkata (Vedant Fashions) | — | — |
|---|
| Parent Company | Soch Apparels Pvt Ltd | Vedant Fashions Ltd (also owns Mohey, Twamev, Mebaz, Manthan, Diwas) | — | — |
|---|
| Key Materials & Crafts | Tissue, bandhej, chikankari among featured fabrics and crafts | — | — | — |
|---|
