| Signature Product Lines | The Festive Edit, Wedding Wardrobe (haldi, mehendi, sangeet, reception), Tales of Tissue, Bandhej Treasures, Chikankari, Online Exclusive | Curated Indian designer labels; site cites 1,500+ designers and 1M+ styles | — | — |
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| Clothing Types | Kurtas, tunics, dresses, kaftans, 2/3-piece sets, co-ords, gowns, lehenga sets, unstitched dress materials, sarees and blouses, palazzos, churidars, dupattas | Women's, men's and kids' designer wear incl. lehengas, sarees, kurta sets, sherwanis; plus jewellery, accessories and decor | — | — |
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| Target Audience | Women | Women, men, kids | — | — |
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| Occasions | Everyday, festive (Navratri, Karva Chauth), party and wedding wear | Wedding, festive and everyday wear | — | — |
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| Sales Channels | 175+ exclusive brand outlets across 68 cities; website | Website, app and stores in Mumbai (Bandra, Juhu, Altamount Road) and Delhi (Crescent Mall, Gallery Mall, South Extension) | — | — |
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| International Shipping | Separate international storefront priced in USD; terms vary by destination | Ships to 200 countries; flat fee on smaller orders, e.g. US US$20 up to US$199, UK £18 up to £178; prices exclude import duties (DDU) | — | — |
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| Returns Policy | Not verified | India: 2 days from delivery; international: 3 days (7 days for Diamond members); handling fee applies; customised items, jewellery, blouses non-returnable | — | — |
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| Parent Company | Soch Apparels Pvt Ltd | Aza Fashions Pvt Ltd | — | — |
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| Key Materials & Crafts | Tissue, bandhej, chikankari among featured fabrics and crafts | — | — | — |
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| Sizing & Customisation | — | XS to plus sizes; select garments customisable to body measurements (extra charge, non-returnable) | — | — |
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| Price Positioning | — | Luxury / designer multi-brand | — | — |
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