| Product Categories | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | Makeup (face, lips, eyes), brushes & tools, kits, skincare, fragrance; Pro products and in-store artistry services | — | — |
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| Brands Carried | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — | — |
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| Loyalty Programme | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | US: M·A·C Lover Rewards, 15% off next purchase on sign-up; separate Pro membership for makeup professionals | — | — |
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| Returns Policy | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — | — |
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| Clean & Sustainability Labels | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — | — |
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| Price Positioning | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | Prestige; positioned as a professional makeup-artistry brand | — | — |
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| Where to Buy | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | Sold in 120+ countries and territories via M·A·C stores and maccosmetics.com; US: Ulta Beauty (since 2017); Canada: Sephora (since 2018); US: free shipping $60+ | — | — |
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| Parent Company | LVMH (acquired 1997) | The Estée Lauder Companies (since 1994; full ownership 1998) | — | — |
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| Founded | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | 1984, Toronto, Canada, by Frank Toskan and Frank Angelo | — | — |
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| Signature Products | — | Studio Fix Fluid and Powder Plus foundations, Ruby Woo lipstick, Fix+ setting spray, M·A·CXIMAL Silky Matte lipstick, Lustreglass lip range | — | — |
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| Shade Range | — | Brand cites more than 100 shades across its cosmetics; online shade-finder tools | — | — |
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| Charity Programme | — | VIVA GLAM lipsticks: sales fund equality-focused charities; brand reports US$534M+ raised since 1994 | — | — |
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| Packaging Return Programme | — | Back to M·A·C packaging return scheme; terms vary by country | — | — |
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