| Signature Product Lines | Bridal (Heritage, Contemporary, White Weddings), high and fine jewellery, menswear, accessories; seasonal collections | Curated Indian designer labels; site cites 1,500+ designers and 1M+ styles | — | — |
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| Clothing Types | Bridal lehengas, sarees, womenswear; menswear incl. sherwanis, kurtas, headgear | Women's, men's and kids' designer wear incl. lehengas, sarees, kurta sets, sherwanis; plus jewellery, accessories and decor | — | — |
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| Target Audience | Women and men; brides and grooms | Women, men, kids | — | — |
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| Occasions | Weddings, evening and occasion wear | Wedding, festive and everyday wear | — | — |
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| Accessories | Handbags, belts, fine eyewear, jewellery | — | — | — |
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| Sales Channels | Flagship stores in Kolkata, New Delhi, Mumbai, Hyderabad, Bengaluru and New York; website | Website, app and stores in Mumbai (Bandra, Juhu, Altamount Road) and Delhi (Crescent Mall, Gallery Mall, South Extension) | — | — |
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| International Shipping | — | Ships to 200 countries; flat fee on smaller orders, e.g. US US$20 up to US$199, UK £18 up to £178; prices exclude import duties (DDU) | — | — |
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| Returns Policy | Not verified | India: 2 days from delivery; international: 3 days (7 days for Diamond members); handling fee applies; customised items, jewellery, blouses non-returnable | — | — |
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| Founded | 1999, by Sabyasachi Mukherjee | — | — | — |
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| Parent Company | Aditya Birla Fashion and Retail holds a 51% stake (2021) | Aza Fashions Pvt Ltd | — | — |
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| Key Materials & Crafts | Hand embroidery, zardozi, gota, bandhani, kantha, block printing, hand dyeing, khadi, Banarasi weaving | — | — | — |
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| Sizing & Customisation | — | XS to plus sizes; select garments customisable to body measurements (extra charge, non-returnable) | — | — |
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| Price Positioning | Luxury designer couture | Luxury / designer multi-brand | — | — |
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