| Product Categories | Luxury wristwatches (men's and women's), watch accessories; Rolex Certified Pre-Owned watches | Charms, charm bracelets, bracelets, necklaces, rings, earrings, lab-grown diamond jewellery; watches discontinued | — | — |
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| Signature Collections | Submariner, Datejust, Day-Date, Cosmograph Daytona, GMT-Master II, Oyster Perpetual, Explorer, Sea-Dweller, Yacht-Master, Sky-Dweller, Land-Dweller, 1908 | Pandora Moments (charm bracelets), Pandora ME, Reflexions, Pandora Brilliance (lab-grown diamonds) | — | — |
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| Watch Movements | In-house self-winding mechanical (Perpetual rotor, Chronergy escapement, Parachrom/Syloxi hairsprings); Superlative Chronometer, -2/+2 sec/day | — | — | — |
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| Price Positioning | Luxury; e.g. UK steel GMT-Master II from about £9,350 (per secondary source); sold only via Official Rolex Retailers | Accessible luxury jewellery; sold in 100+ countries via about 7,000 points of sale | — | — |
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| Warranty | 5-year guarantee on all new watches; Rolex Certified Pre-Owned watches carry a 2-year international guarantee | US: 1-year warranty on jewellery; 2 years on lab-grown diamond items | — | — |
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| Servicing & Repairs | Servicing recommended about every 10 years; any Official Rolex Retailer or Rolex affiliate accepts watches for service | US: optional Pandora Cares paid protection plan, incl. refinishing and polishing on covered claims | — | — |
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| Personalisation & Engraving | — | Engraving offered on select charms and jewellery (Engraving Studio); engraved items generally non-returnable unless faulty | — | — |
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| Responsible Sourcing | — | Uses only recycled silver and gold (shift completed Sept 2024); no mined diamonds; lab-grown diamonds made with 100% renewable energy | — | — |
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| Returns Policy | — | US: 30 days, unused and in original condition (online orders by mail or in store); AU: 30-day change-of-mind returns; varies by country | — | — |
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| Founded | 1905, London (Wilsdorf and Davis); based in Geneva since 1919 | 1982, Copenhagen, Denmark | — | — |
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| Parent Company | Hans Wilsdorf Foundation (private charitable trust) | — | — | — |
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| Key Materials | Oystersteel, Everose gold, yellow and white gold, platinum, Rolesor, Rolesium, RLX titanium; Cerachrom ceramic bezels | Recycled sterling silver and gold, 14k gold-plated and 14k rose gold-plated finishes, lab-grown diamonds | — | — |
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| Manufacturing | Designed, manufactured, assembled and tested exclusively in Switzerland, with production controlled in-house | Crafted at two LEED-certified facilities in Thailand | — | — |
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| Water Resistance & Case Tech | Oyster waterproof case (since 1926), Triplock/Twinlock crowns, helium escape valve and Ringlock system on dive models | — | — | — |
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