| Product Categories | Luxury wristwatches (men's and women's), watch accessories; Rolex Certified Pre-Owned watches | Fine and high jewellery, watches, leather goods, sunglasses and eyeglasses | — | — |
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| Signature Collections | Submariner, Datejust, Day-Date, Cosmograph Daytona, GMT-Master II, Oyster Perpetual, Explorer, Sea-Dweller, Yacht-Master, Sky-Dweller, Land-Dweller, 1908 | Jewellery: Love, Juste un Clou, Panthère de Cartier; Watches: Tank, Santos de Cartier, Ballon Bleu, Pasha, Panthère | — | — |
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| Watch Movements | In-house self-winding mechanical (Perpetual rotor, Chronergy escapement, Parachrom/Syloxi hairsprings); Superlative Chronometer, -2/+2 sec/day | Quartz, high-autonomy quartz (approx. 8-year battery on select Must de Cartier models) and mechanical, incl. manual-winding (select models) | — | — |
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| Price Positioning | Luxury; e.g. UK steel GMT-Master II from about £9,350 (per secondary source); sold only via Official Rolex Retailers | Luxury; part of the Richemont luxury group | — | — |
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| Warranty | 5-year guarantee on all new watches; Rolex Certified Pre-Owned watches carry a 2-year international guarantee | Watches: 24-month International Cartier Guarantee against manufacturing defects (separate terms in US, Canada, Australia); Cartier Care registration extends total cover to up to 8 years | — | — |
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| Servicing & Repairs | Servicing recommended about every 10 years; any Official Rolex Retailer or Rolex affiliate accepts watches for service | Watch repairs carry their own 24-month warranty; Cartier Care members get complimentary technical diagnostics and advice | — | — |
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| Personalisation & Engraving | — | Personalisation offered on select items (e.g. leather goods); engraved or personalised creations cannot be returned | — | — |
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| Responsible Sourcing | — | One of 14 founding members of the Responsible Jewellery Council (2005); RJC-certified, re-certified for the fourth time in 2019 | — | — |
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| Returns Policy | — | e-Boutique (e.g. EU sites): request return within 30 days of delivery, unused with tags; engraved/personalised items excluded; terms vary by country | — | — |
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| Founded | 1905, London (Wilsdorf and Davis); based in Geneva since 1919 | 1847, Paris, France | — | — |
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| Parent Company | Hans Wilsdorf Foundation (private charitable trust) | Richemont | — | — |
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| Key Materials | Oystersteel, Everose gold, yellow and white gold, platinum, Rolesor, Rolesium, RLX titanium; Cerachrom ceramic bezels | — | — | — |
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| Manufacturing | Designed, manufactured, assembled and tested exclusively in Switzerland, with production controlled in-house | — | — | — |
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| Water Resistance & Case Tech | Oyster waterproof case (since 1926), Triplock/Twinlock crowns, helium escape valve and Ringlock system on dive models | — | — | — |
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