| Product Categories | Face, cheek, eye, lip, body, fragrance, tools and sets | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | — | — |
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| Brands Carried | — | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — |
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| Loyalty Programme | — | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | — | — |
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| Returns Policy | — | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — |
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| Clean & Sustainability Labels | — | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — |
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| Price Positioning | Prestige, lower price tier; US: Soft Pinch Liquid Blush $25, eau de parfum $78 | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | — | — |
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| Where to Buy | rarebeauty.com and Sephora across North America, Europe, Asia and the Middle East; US: Ulta Beauty (from 2026); US: free standard shipping $50+ | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | — | — |
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| Parent Company | Privately held; founded and owned by Selena Gomez | LVMH (acquired 1997) | — | — |
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| Founded | Launched September 2020; headquartered in El Segundo, California | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | — | — |
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| Signature Products | Soft Pinch Liquid Blush, Soft Pinch Lip Oil Stick, True to Myself foundation, Brow Harmony gel, Rare Eau de Parfum | — | — | — |
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| Shade Range | Launched with 48 foundation shades; current foundation shade finder spans fair to deep | — | — | — |
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| Cruelty-Free Status | Cruelty-free and vegan (brand claim) | — | — | — |
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| Social Impact | 1% of annual sales goes to the Rare Impact Fund for mental-health services | — | — | — |
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