| Product Categories | Face, cheek, eye, lip, body, fragrance, tools and sets | Skincare, makeup, fragrance; gift sets | — | — |
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| Loyalty Programme | — | US: Estée E-List, points and rewards; 15% off one order on joining | — | — |
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| Price Positioning | Prestige, lower price tier; US: Soft Pinch Liquid Blush $25, eau de parfum $78 | Prestige | — | — |
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| Where to Buy | rarebeauty.com and Sephora across North America, Europe, Asia and the Middle East; US: Ulta Beauty (from 2026); US: free standard shipping $50+ | — | — | — |
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| Parent Company | Privately held; founded and owned by Selena Gomez | The Estée Lauder Companies | — | — |
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| Founded | Launched September 2020; headquartered in El Segundo, California | 1946, New York City, by Estée Lauder | — | — |
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| Signature Products | Soft Pinch Liquid Blush, Soft Pinch Lip Oil Stick, True to Myself foundation, Brow Harmony gel, Rare Eau de Parfum | Advanced Night Repair serum, Double Wear foundation, Revitalizing Supreme+, Perfectionist, Futurist, Pure Color; fragrances Beautiful, Youth-Dew, Pleasures, White Linen | — | — |
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| Shade Range | Launched with 48 foundation shades; current foundation shade finder spans fair to deep | Not verified | — | — |
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| Skin Concerns Addressed | — | Ageing and firmness (Revitalizing Supreme+, Perfectionist, Advanced Night Repair), hydration (Nutritious, DayWear), multi-effect (Resilience) | — | — |
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| Cruelty-Free Status | Cruelty-free and vegan (brand claim) | — | — | — |
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| Luxury Sub-Lines | — | Re-Nutriv (luxury skincare and makeup), AERIN | — | — |
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| Shipping & Returns | — | US: free standard shipping on orders $50+ and free returns on esteelauder.com | — | — |
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| Social Impact | 1% of annual sales goes to the Rare Impact Fund for mental-health services | — | — | — |
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