| Signature Product Lines | Curated Indian designer labels (site cites 500+ designers, e.g. Amit Aggarwal, Rohit Bal, Tarun Tahiliani, Masaba) | — | — | — |
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| Clothing Types | Women: lehengas, anarkalis, kurta sets, sarees, gowns, dresses, resort wear; Men: kurta sets, Nehru jackets, sherwanis, suits; Kids: lehengas, sharara suits, kurta sets, sherwanis; plus jewellery and accessories | Women's, men's and kids' Indian and everyday wear: kurtas, sarees, dupattas, bottoms and more; plus accessories and handcrafted jewellery | — | — |
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| Target Audience | Women, men, kids | Women, men, kids; also home shoppers | — | — |
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| Occasions | Weddings, bridal and trousseau, cocktail, festivals (Diwali, Eid, Navratri, Karwa Chauth, Durga Puja etc.) | — | — | — |
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| Sales Channels | Website (women's and men's), Pernia's Pop-Up Studio stores in 11 cities incl. Delhi, Mumbai, Hyderabad, Kolkata, Chennai, Bengaluru, London and New York | Own stores in India and abroad (UAE, Bahrain, Qatar, Italy among others), website and app; India online: free shipping (conditions apply), COD | — | — |
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| International Shipping | Ships to 200+ countries, min. 7 days from dispatch; fee by order value (e.g. INR 2,000 + country charge up to INR 4,000) and destination; DDU, buyer pays duties; India: free shipping | — | — | — |
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| Returns Policy | Request within 24 hours of delivery; unworn with tags; 15% restocking fee; refund as store credit (12 months); sale/discounted, custom-made, accessories and jewellery non-returnable | Not verified | — | — |
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| Founded | — | 1960, New Delhi, by John Bissell | — | — |
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| Parent Company | Purple Style Labs (incorporated 2015) | — | — | — |
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| Key Materials & Crafts | — | Handcrafted textiles sourced mainly from villages; over 40,000 artisans and craftspeople | — | — |
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| Other Categories | — | Home & living, furniture, personal care, organic food | — | — |
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| Artisan Ownership Model | — | Works through 17 community-owned supply-region companies in which craftspeople collectively hold 26% equity | — | — |
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| Sizing & Customisation | Sizing follows each designer's scheme with size conversion chart per product; alterations and styling appointments offered; custom-made orders non-returnable | — | — | — |
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| Price Positioning | Luxury / designer multi-brand | — | — | — |
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