| Signature Product Lines | Curated Indian designer labels (site cites 500+ designers, e.g. Amit Aggarwal, Rohit Bal, Tarun Tahiliani, Masaba) | Curated Indian designer labels; site cites 1,500+ designers and 1M+ styles | — | — |
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| Clothing Types | Women: lehengas, anarkalis, kurta sets, sarees, gowns, dresses, resort wear; Men: kurta sets, Nehru jackets, sherwanis, suits; Kids: lehengas, sharara suits, kurta sets, sherwanis; plus jewellery and accessories | Women's, men's and kids' designer wear incl. lehengas, sarees, kurta sets, sherwanis; plus jewellery, accessories and decor | — | — |
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| Target Audience | Women, men, kids | Women, men, kids | — | — |
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| Occasions | Weddings, bridal and trousseau, cocktail, festivals (Diwali, Eid, Navratri, Karwa Chauth, Durga Puja etc.) | Wedding, festive and everyday wear | — | — |
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| Sales Channels | Website (women's and men's), Pernia's Pop-Up Studio stores in 11 cities incl. Delhi, Mumbai, Hyderabad, Kolkata, Chennai, Bengaluru, London and New York | Website, app and stores in Mumbai (Bandra, Juhu, Altamount Road) and Delhi (Crescent Mall, Gallery Mall, South Extension) | — | — |
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| International Shipping | Ships to 200+ countries, min. 7 days from dispatch; fee by order value (e.g. INR 2,000 + country charge up to INR 4,000) and destination; DDU, buyer pays duties; India: free shipping | Ships to 200 countries; flat fee on smaller orders, e.g. US US$20 up to US$199, UK £18 up to £178; prices exclude import duties (DDU) | — | — |
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| Returns Policy | Request within 24 hours of delivery; unworn with tags; 15% restocking fee; refund as store credit (12 months); sale/discounted, custom-made, accessories and jewellery non-returnable | India: 2 days from delivery; international: 3 days (7 days for Diamond members); handling fee applies; customised items, jewellery, blouses non-returnable | — | — |
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| Parent Company | Purple Style Labs (incorporated 2015) | Aza Fashions Pvt Ltd | — | — |
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| Sizing & Customisation | Sizing follows each designer's scheme with size conversion chart per product; alterations and styling appointments offered; custom-made orders non-returnable | XS to plus sizes; select garments customisable to body measurements (extra charge, non-returnable) | — | — |
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| Price Positioning | Luxury / designer multi-brand | Luxury / designer multi-brand | — | — |
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